Augmented reality is increasingly getting in all areas of our lives. Even such a difficult task as changing the interior design, becomes interesting and exciting. Today AR allows us easily try on new furniture in the living room, find out the size of the room and decorate the interior with paintings. And all this can be accessed even without installing the application.

Augmented reality technology has been progressively developing for several years, which contributes to its enhanced implementation in various fields.

AR is already showing positive results in home improvement. Already using only the phone and the Internet, you can get with a new shopping experience that will not only be memorable, but also useful.

The opportunity to look at furniture before buying and see how it will look in the interior of the house is equally beneficial for both manufacturers and buyers – the decision to purchase is made faster, while it becomes more deliberate and balanced.

Business value

Augmented reality for business is a valuable tool that can become not only an entertaining way to engage audience in interaction, but also bring tangible business results to a company.  We will demonstrate a several metrics that are most commonly used to measure the effectiveness of technology adoption.

Reduced return of goods

First, as a result of using AR, the percentage of product returns decreases – according to statistics, 89% of users returned a product after purchasing it online. But for expensive items such as furniture (as an example) the number of returned items reaches 50%.

Interesting fact, 85% of buyers expect sellers to provide them with free return options.

The process of returning the goods is an additional cost for the company. For the client it is a waste of time to complete the necessary documents. It is in the interests of both parties, both the buyer and the seller, to reduce the possibility of such a situation arising.

The case of the manufacturer of household appliances Build is a good example of how augmented reality allows you to make more confident buying decisions and reduce the risk of returns . According to the company, shoppers using AR powered by the brand’s app have a 22% lower return rate, twice the app traffic, and average session durations 1 minute higher.

Based on that information, the conclusion is – using AR, brands reduce the risk of product returns.  That makes augmented reality an effective tool for optimising business processes.

Reduced time to make a purchase decision

The opportunity to look at the product before buying, users more confidently and quickly make decisions about paying for the product – 42% of surveyed buyers believe that using augmented reality allows them to make a final purchase decision faster.

In addition, for 77% of AR users, this is an opportunity to learn more about a product and its possible customizations, which gives a deeper understanding of a potential purchase and an increase in confidence in making a decision.

Drive sales with AR

During the pandemic, the number of people who are switching from shopping in stores to online shopping has increased: according to PWC data, in Russia alone, the volume of Internet commerce increased.

The number of online shoppers has grown and it is likely that the shoppers will continue shopping online or using mobile devices after the self-isolation regime is canceled.

In this situation, the role of augmented reality in the shopping process is growing – the more people buy online, the more the desire to use tools that allow visualizing the product grows. For example, 61% of online shoppers prefer to make a purchase on sites that offer an AR fitting feature.

In addition, 35% say they shop online more often thanks to AR and 40% are willing to pay more for an item if it can be previewed in AR before making a purchase.

What’s more is that  71% of consumers say they would buy more if AR was available, and 72% have already bought items they didn’t plan on and bought with AR alone.

This positive impact on sales can also be seen in the field of furniture and home improvement sales, in connection with which we will consider various options for using this technology for business.

Using Augmented Reality in 3d party application

For business, this means several benefits:

  • The ability to integrate content into an existing brand application, which will facilitate the implementation process and speed up the pipeline work;
  • Increase in the number of objects that can be viewed in AR, which means a potential increase in sales;
  • Better quality of 3D furniture models, which makes it possible to show products more realistically and affects consumer engagement, which leads to increased satisfaction and loyalty.

IKEA

One of the pioneers in the market for AR furniture fittings and the integration of augmented reality functionality into the app. Which is still considered the innovator of AR in the retail and commerce sectors.

Wayfair

Here’s an example of Wayfair, a brand that has also introduced augmented reality for fitting furniture. In this case, the integration was in the application, which is a mobile version of the online store.

Such an implementation provides the buyer with the most convenient user experience – all the steps that a consumer usually takes are implemented on one platform: viewing products, choosing the one who is most interested, viewing photos and characteristics, studying reviews, adding an item to the cart and making a purchase.

Samsung

Buying widescreen TVs is always a difficult decision, as consumers cannot be completely sure that the purchased TV will fit into the interior. By developing an app that could fit a life-size TV in a room.

DecorMatters

If you are just looking for ideas for the design of your home, we recommend that you start with the DecorMatters app – this is a tool that contains numerous products from different manufacturers and has room presets. You can choose the background for the room you are interested in and arrange it in 2D.

Interior define AR

With the Interior define AR app you can try on different sofas and armchairs:

  • Many will agree that details are very important for the interior, which allow you to create a special atmosphere for each room.

Bedder

For trying on mattresses, you can try Bedder application, where the application tried to solve such pain of consumers as finding the right mattress siz

ViewAR

ViewAR integrates the ability to view any art and try on a frame to it.

MytyAR

There is an interesting MytyAR application (can be downloaded from the AppStore and GooglePlay), which allows you to place a variety of pieces of furniture in the space, as well as view existing designs and get inspired for new creative solutions. The application integrates a variety of decor elements, which opens more room for experimentation.

Conclusion

Augmented reality and technologies such as artificial intelligence and 3D visualization have great potential in home improvement. People want to see new designs and furniture before buying, be inspired to change the interior, and new technologies make this as affordable as possible. It also benefits not only buyers but sellers as well.

So, the benefits of AR for home improvement for brands are:

1. Interactive display of pieces of furniture at the right place

2. Reducing the number of returns of goods, and hence the cost of logistics

3. New marketing opportunities, as well as gaining a competitive advantage

For buyers, the following benefits:

1. Free tool to view objects from all sides

2. The ability to try on an object in your interior

3. Inspiration for change and finding creative ideas for design

4. Increase confidence in purchases

5. The ability to simply share your ideas about the interior with friends and family

Share on facebook
Share on twitter
Share on linkedin
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Other Blog Posts

Latest posts

How to make a real estate website like airbnb and how much does it cost?

Airbnb was launched in 2008 to help two guys rent out a couple of rooms in their apartment. They launched this site, just to survive as they were broke. Seven…

HOW TO IMPLEMENT VR / AR INTO YOUR APPLICATION OR WEBSITE?

Augmented Reality and Virtual Reality – AR and VR, have gained immense popularity in recent years. A huge number of applications for educational, entertainment, commercial and other purposes are being…

Websites for engineers, where you can download 3D models for free

We want to share with you websites where you can download 3D models for free and use them for CAD modeling and 3D printing.TracepartsContains one hundred million 3D parts and…

This website uses cookies to ensure that we give you the best user experience. By continuing to browse this website, you declare to accept our cookies policy.